About Yalla Digital

We are building one thing well, then the next.

A Saudi technology company building and operating the platforms its industries run on. We are starting with logistics, warehousing and supply chain, because that is where we can build, learn and prove value fastest.

02Why we exist

Yalla Digital started with real operations, not a startup idea.

Before Yalla Digital became a company, its founders were already working together on technology and operational problems inside real businesses.

Across IT infrastructure, enterprise systems, logistics, transportation, integrations and digital transformation, the same pattern kept appearing.

“Look for the problem, understand it properly, and find the most efficient way to solve it through technology, systems and people.”

Eng. Maja MaleselaFounder, Yalla Digital

01Businesses had systems.
02Businesses had people.
03Businesses had data.

What they often lacked was the technology connecting all three into a clearer operating environment.

That became the foundation of Yalla Digital. We combine operational experience with engineering capability to build systems around the way organisations actually work, rather than forcing organisations to work around the software.

03Our vision

We are building more than software.

Yalla Digital builds technology from Saudi Arabia that earns its place through the value it creates. Our software, systems and results speak for us.

We enter industries where technology makes a measurable difference: construction, supply chain, transportation, warehousing, logistics and enterprise operations. We build systems that become part of how those industries work.

From construction technology and BIM to warehouse management, transportation platforms, enterprise systems, intelligent infrastructure and AI, our focus remains the same: solve real regional problems with technology built for Saudi Arabia and the GCC.

Long-term ambition

Building more than companies.

We are also building technical capability inside the Kingdom. As Yalla Digital grows, we are creating opportunities for students, professionals and businesses to understand and use technology more effectively, through workshops, webinars, practical training and knowledge programmes.

Technology should not feel distant. It should create access, capability and opportunity.

01
Technology built in Saudi Arabia
02
Real regional problems
03
Capability and opportunity

04Leadership

Built by engineering and operations.

Yalla Digital combines two perspectives that are normally separated: the people who understand how systems are engineered, and the people who understand how operations actually run.

Operations

Waleed Shahzad

Founder, Yalla Digital

General Manager, Global Star Transportation Division

Strong operations depend on how well people, information, vehicles, customers and decisions remain connected.

My experience runs across road transport, freight, warehousing, air cargo, cold chain and cross-border operations throughout the GCC. Moving goods is only one part of the challenge. When visibility is limited or communication breaks down, even a well-equipped operation loses time, efficiency and control. That is the problem we are building KHAZN to solve, and the reason we started here rather than somewhere easier.

Brings to the group

Transportation
Supply chain
Warehousing
Cross-border logistics
Commercial execution
Industry access

Engineering

Eng. Maja Malesela

Founder, Yalla Digital

Head of IT, Global Star Group · Computer Engineer

Technology should not add complexity. It should create clarity, improve control and make an organisation work better.

I want Yalla Digital to become a lasting technology company built from Saudi Arabia. Leading IT and digital initiatives at Global Star Group showed me how much depends on the systems behind everyday work. We are starting with logistics and supply chain because it gives us a practical place to build, learn and prove value. Over time I want that work to create stronger products, develop capable people, and open the way to businesses that can compete globally.

Brings to the group

Computer engineering
Enterprise architecture
Software systems
AI and data
Integrations
Digital transformation

05The combination

Engineering meets operating reality.

Engineering

Systems architecture
Software
AI and data
Infrastructure
Integrations
Cybersecurity
Digital transformation

Operations

Transportation
Supply chain
Warehousing
Commercial operations
Customer workflows
Cross-border logistics
Enterprise execution

YALLA DIGITAL

Technology engineered around how businesses actually operate.

06Where we build

Built from Saudi Arabia for the industries shaping its future.

Saudi Arabia is entering one of the most significant periods of economic and technological transformation in its history. Yalla Digital intends to contribute by building local technology capability, solving regional operational problems and creating companies that can grow from the Kingdom into the wider GCC.

Our ambition is not to place a Saudi label on imported ideas. It is to build technology here, learn from Saudi operating environments, develop capability around it and create platforms that can compete regionally.

Saudi-built.
Operationally grounded.
Regionally ambitious.

07National alignment

Building alongside Saudi Arabia's transformation.

Vision 2030 has created an environment where technology, entrepreneurship, knowledge and local capability can reshape entire industries. Yalla Digital's contribution is to build with the same long-term mindset.

Strengthen digital capability
Develop technology from Saudi Arabia
Improve enterprise productivity
Create scalable technology companies
Support knowledge and digital literacy
Develop regional innovation capability

08The long view

From a Saudi technology group into a regional and global platform.

We are building companies that lead their sectors, technology people genuinely rely on, and engineering capability that stays in the Kingdom. Every industry we enter should be stronger than we found it.

Contact Yalla Digital Explore the companies