أثاريق

Intelligent trace. Live coordination.

The truck is already connected. The operation around it is not. ATHARIQ is the coordination layer between driver, vehicle, supervisor, customer and the systems already in place.

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Sector: Logistics & Transportation
Category: Live Road Transport Coordination Platform
Primary buyer: Transport or fleet operations director
Entry wedge: One operator, one region, 20–50 vehicles on repeat routes. Every trip visible end to end before any deep enterprise integration.

A driver report becomes an operational event.

Simulate a driver update on a live Dammam trip and watch it attach itself to the trip, raise an exception and reach the customer.

Loading product concept…

ATHARIQ control room interface showing a live Riyadh to Jeddah trip with route progress, driver status and voice-to-event capture — Product concept — ATHARIQ Control

ATHARIQ driver mobile application showing a trip timeline, live trip map, push-to-talk control and proof-of-delivery capture — Product concept — ATHARIQ Driver

Diagram contrasting fragmented transport communication with ATHARIQ's shared operational timeline and MVP scope — Product concept — problem and MVP scope

The vehicle is tracked. The operation is not.

The driver reports a problem by phone, a supervisor retypes it, the customer finds out last, and the resolution is never recorded anywhere a system can learn from.

Fragmented communication: Critical updates are spread across calls, chat and disconnected tools.
Location without context: A dot on a map does not explain why a delivery is late or what to do next.
Customer transparency gap: The customer asks for status the operator cannot answer without phoning the driver.
Slow exception response: Issues are detected late and resolved later, after they have become failures.
System silos: ERP, TMS, GPS, fuel and IoT data never meet on one trip record.

The wedge

One operator, one region, 20–50 vehicles on repeat routes. Every trip visible end to end before any deep enterprise integration.

What it is, and what is actually in the first release.

ATHARIQ Driver: Assigned trips, navigation, push-to-talk, quick status, SOS.
ATHARIQ Control: Live map, delay alerts, geofence events, driver requests, incident flow.
ATHARIQ Live: Customer-facing tracking, milestone timeline and proof of delivery.
ATHARIQ Intelligence: Operational analytics, lane performance and delay patterns.
ATHARIQ Connect: ERP, TMS, GPS, fuel and IoT integrations.

In the MVP

Live trip timeline
Assign, dispatch, arrive, load, transit, deliver, close — one record per trip.
Driver application
Trips, navigation, push-to-talk and status in Arabic or English.
Control room visibility
Live map, geofencing, ETA and alerting.
Voice to event
Spoken driver reports converted into structured, routed operational events.
Customer tracking link
Shareable live status and proof of delivery.

Planned, not built

Enterprise integrationsNext
ERP, TMS, telematics and fuel systems.
Operational intelligenceRoadmap
Delay prediction and lane performance on the trip graph.

Who it is for.

Primary buyer: Transport or fleet operations director
Primary users: Drivers, dispatchers and control-room supervisors
Economic buyer: COO or GM of a Saudi transport, distribution or industrial logistics operator

Built for Saudi road freight

Long inter-city corridors, industrial zones and ports, controlled-access sites, multilingual driver populations and large enterprise fleets. The conditions that make coordination hard are the conditions ATHARIQ is designed around.

The opportunity, with the arithmetic visible.

Published statistics and our own models are labelled differently, on purpose.

Illustrative market model

Planning model

In development

Saudi market model

Operator count × platform value per vehicle. To be built from Saudi transport registration data — no validated model exists in current source material.

We have not published a TAM for ATHARIQ. The available material contains no validated Saudi transport sizing, and a number we cannot defend in a diligence conversation is worth less than an honest gap.

How it earns.

Core: Per active vehicle, covering driver, control and customer surfaces.
Enterprise: Platform plus integrations into the operator's existing estate.
Intelligence: Premium analytics and operational AI.

ATHARIQ pricing has not been set. The structure above describes how the product is intended to be sold, not an approved price list.

Economics — No unit economics are published for ATHARIQ. There is no operating history to base them on, and modelled figures without a pilot behind them would not survive diligence.

The trip graph, not the microphone

Voice capture is the fastest way in, but it is not the defensible asset. The asset is the accumulated record of trips, exceptions, causes and resolutions across an operator's real network — which only exists after the workflow has been used every day.

Workflow lock-in: dispatch and driver execution run inside ATHARIQ
Integration depth across ERP, TMS, GPS and fuel systems
Customer transparency the operator's own clients come to expect
Regional fit for Saudi and GCC road freight
Designed to compound: every trip adds to the operational record

Trust architecture

Driver and customer visibility boundaries enforced by role
Operational data separated per operator tenant
Audit trail on every incident, action and status change
Arabic-first driver experience, not a translated afterthought

These describe how the product is designed. They are not certifications held.

Wedge first. Platform second.

NowDesign-partner programme with Saudi transport operators

NextMVP: driver app, control room, customer tracking, proof of delivery

ThenEnterprise integrations across ERP, TMS, telematics and fuel

LaterOperational intelligence and delay prediction on the trip graph

Independent company. Shared advantage.

ATHARIQ inherits the Yalla Digital foundation — product, engineering, AI and data, integrations, cloud, security and Saudi commercial strategy — rather than rebuilding it.

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Sources & assumptions

Product scope: ATHARIQ investor materials and product design set, Yalla Digital, 2026.
Market sizing: Not yet established. Requires Saudi transport operator and fleet registration data.

Forward-looking figures are management targets and planning models for a pre-revenue company. They are not historical results, and no customer, revenue, pilot, partnership or certification is claimed anywhere on this site.