Five companies. One Saudi technology thesis.
Each Yalla Digital venture begins with a specific operational problem, enters through a focused commercial wedge, and builds proprietary workflows, data and technology around it — in transportation, construction, mobility, agriculture and healthcare.
One technology core. Five vertical companies.
Every venture is a separate business with its own market, buyer and product. What they share is underneath: the same engineering, AI, data, integration and governance foundation, assembled differently for each industry.
Yalla Digitaltechnology core
The core ATHARIQ is built from
- AI & intelligence
- Data infrastructure
- Software engineering
- Integration & APIs
- IoT & sensing
- Security & governance
Logistics & Transportation
One trip. One live operational truth.
A live coordination layer connecting drivers, dispatch, vehicles, trips, customers and enterprise systems.
- Realtime systems
- Voice intelligence
- Maps & geospatial
- IoT & telematics
- Enterprise integration
- Operational data
Product blueprint · Live Road Transport Coordination Platform
RAFIQ
Automotive & Mobility
From warning light to trusted repair through connected vehicle intelligence.
15.8Mregistered and roadworthy vehicles in Saudi Arabia at end-2024Published statistic · Saudi vehicle registration statistics, 2024
Mawthara AgriSystems
Agriculture & Food Supply Chain
Verifiable agricultural provenance from farm to buyer using traceability, IoT and blockchain proof.
1.923M tSaudi date production in 2024Published statistic · GASTAT, Agricultural Statistics 2024
Different industries. Shared technological leverage.
A vertical software company normally rebuilds the same foundations from zero: identity, integrations, event architecture, permissions, analytics, bilingual UX, enterprise selling. Two years and most of a seed round go into work that has nothing to do with the industry it is entering.
- Product & UX
- Research · Product strategy · Bilingual UX · Design systems · Rapid prototyping
- Engineering
- Web · Mobile · APIs · Databases · Event systems · SaaS architecture
- AI & data
- AI orchestration · Semantic models · Analytics · Prediction · Decision intelligence
- Integrations
- ERP · TMS · HIS · IoT · Telematics · Enterprise APIs
- Infrastructure
- Cloud · Identity · Deployment · Observability · Data residency
- Trust
- Permissions · Audit · Human approval · Data governance · Model governance
- Commercial
- Saudi positioning · Enterprise sales · Pilot design · Partnerships · GCC expansion
Every Yalla venture inherits all of it, and starts on the industry problem instead.
A disciplined path, run the same way every time.
- 01
Identify
Find a painful, frequent and valuable operating problem inside a real Saudi industry.
- 02
Wedge
Choose the smallest version of that problem a customer will pay to solve.
- 03
Build
Launch a focused MVP on shared Yalla infrastructure instead of rebuilding foundations.
- 04
Prove
Run lighthouse pilots and measure operational outcomes, not vanity metrics.
- 05
Compound
Turn daily workflow activity into proprietary operational context.
- 06
Scale
Expand products, integrations, geography and distribution.
Step five is the one that matters.
Activity becomes structured events. Events become history. History becomes context, and context makes the next decision better. None of these records exists at scale yet — each is the defensibility the venture is architected to earn, and the reason a competitor cannot start level.
- ATHARIQ
- Trip graph
- Trips, exceptions, causes and resolutions across an operator's network.
- QORA
- Project knowledge graph
- Model objects linked to schedule, cost, evidence and outcome.
- RAFIQ
- Vehicle-outcome graph
- Codes, symptoms, repairs and outcomes across vehicles and climates.
- Mawthara
- Provenance graph
- Batch identity, custody, condition and verification across seasons.
- Rihaya
- Nursing event graph
- Handovers, assignments, tasks and escalations across every shift.
We are building the relationships these companies need next.
Every venture is early, and every venture is looking for a small number of people who can accelerate it: design partners willing to shape the product against a real operation, sector experts, strategic investors and enterprise operators. The conversation starts with your problem, not our demo.